Monday, July 3, 2017

International Conference on Incorporating Folklore Studies in Management Practices,26th -27th December 2017,KIIT University, Bhubaneswar

Venue: KIIT University

The word, ‘folk’ has wide range of understanding and connotations – ranging from ‘natural’ to ‘native’ to ‘traditional’ to ‘rural’ and in some cases ‘from the heart.’ The ‘outpourings from the heart’ of native or traditional people later takes the form of folklore. folklores are oral traditions, traditional knowledge and beliefs of cultures often having no written language and they are transmitted, generally, by word of mouth. Like the written literature they contain both prose and verse narratives in addition to myths, dramas, rituals etc. All the cultures have their own folklores. In contrast and traditionally, literature is understood to mean any written work.

Literature, in written form, helps in preserving the folklores and oral traditions. But for the literature in this form, the world would have lost almost all the folk and oral traditions. Written books, as recordings of folklores help in passing on the lofty thoughts and ideas to posterity with no or very little changes in contrast to oral traditions where they often get lost in transition. Literature also can highlight the relevance of the stories of the past to the generation of the present, something which the oral traditions cannot strongly do.The existing professional literature would have us believe that the primary managerial action is that of a reflective and systematic planner. Conversations with preservation practitioners and community members led him to identify 14 reasons. These include creativity, architecture, beauty, history, sacred, learning, sustainability, and economics, However ancestors, identity (individual, civil, state, national and universal), continuity, memory, and—perhaps most significantly—community can also be included . Significantly historic preservation needs to pay more attention to "cultural significance.

Heritage tourism, as a cultural tourism segment, is “the evocation of the past and inherently about visions or understanding of the present, and a key justification for the preservation of both material cultures and traditional practices, in what they can tell contemporary communities or tourists about themselves and others. It is something of a paradox of modernity that at the same time that relentlessly seeks modern people, also hankers after something older, more authentic, or traditional”

Incorporating folklore literature in management practices in corporate world can definitely work wonders. It is argued that all businesses must have a plan and, if for but no other reason than by default, it is the manager's responsibility to see that one is developed. Therefore myths, stories, fables etc can be considered as exemplary in our daily life as professionals, leaders in corporate world. 

Places and local communities are also their cultural past which should be valued it in the present, as our respondents point out. It is our belief that only through a participated cultural and territory planning and management it will be possible to value cultural identity and consequently value the tourist experience. Planning and management should lay on a local/regional cultural dynamic concerned with educational values based on the various expressions of art. Regarding folk dance, it should be recognized that once it is closely linked to many other expressions such as music, rituals, festivities, musical instruments, objects, artefacts, ornaments, to promote the folk dance knowledge is to promote knowledge about identity.

In this context, folk dance valorisation, as a touristic resource, should be rethought over so that not only young people but also the ones of other age fringes might integrate this expression of the popular culture as their own more than for the others. This demands several educational dynamics.


The objective of this conference is to bring together researchers, scientists, folklorists engineers, and practitioners , corporate executives, academicians research scholars to exchange and share their theories, methodologies, new ideas, experiences, applications in all areas related to the theme to a common platform. The basic objective of this conference is:
  • Emphasizing the importance of both spirituality and skill for leadership and sustainable management. 
  • Sensitizing leaders and management practitioners to incorporate folklore in management practice. 
  • Exploring mechanisms for developing preservation of tangible heritage of India
  • Proposing practical approach and skill based models for leaders and management practitioners. 
  • Highlighting role of folklore literature for environmental sustainability. 
  • Discussing ways to develop culturally skilled people in developing and under developed economies.
Authors are encouraged to submit their papers describing original work on the conference theme and the following sub theme but not limited to:

Folklore and Culture resources Management
Culture and religion
Folklore and Religious Studies
Folklore and Management Practice
Folklore and Time Management
Cultural Analysis and Management Practices
Inter-cultural Communication and Management 
Folklore, Literature and Management
Developing New management Strategies through Folklore Studies
Teaching ethnology and folklore: what future
Religious texts and Management
Memory and difficult knowledge
“Real” and “fictional” times: culture and new technologies
Time and fairy tales
Time and temporalities of popular and traditional cultures
Management of museums in a digital age 
Folklore and Tourism Management
Economic Practices for Livelihood

An abstract of about 100-150 words and at least 5 key words must reach the organizers before 30th July 2017 as an email attachment to

All the papers accepted for presentation will be published in Literaria, UGC listing No. 48685 and Creative Forum UGC listing No 41751 with an ISSN number. The best five papers will be published in Purushartha, Scopus Indexed Journal. The papers should be in MS-Word format with Times New Roman font, 12 point size, 1.5 line spacing(3000-5000 words) and be in the MLA style (7 th. edition).

Delegates: Rs 4000(without accommodation)
Delegates outside India: 5000 INR (without accommodation)
Research Scholars: 2000INR (without accommodation)
Delegates with accommodation: 5000INR
Modest accommodation for the delegates would be provided inside the campus on request.

Address for Correspondence
Dr. Deepanjali Mishra
Assistant Professor
School of Humanities
KIIT University
Bhubaneswar 751024

Personal email id:
Conference id: