Venue: KIIT University
The word, ‘folk’ has wide range of understanding and connotations –  ranging from ‘natural’ to ‘native’ to ‘traditional’ to ‘rural’ and in  some cases ‘from the heart.’ The ‘outpourings from the heart’ of native  or traditional people later takes the form of folklore. folklores are  oral traditions, traditional knowledge and beliefs of cultures often  having no written language and they are transmitted, generally, by word  of mouth. Like the written literature they contain both prose and verse  narratives in addition to myths, dramas, rituals etc. All the cultures  have their own folklores. In contrast and traditionally, literature is  understood to mean any written work.
Literature, in written form,  helps in preserving the folklores and oral traditions. But for the  literature in this form, the world would have lost almost all the folk  and oral traditions. Written books, as recordings of folklores help in  passing on the lofty thoughts and ideas to posterity with no or very  little changes in contrast to oral traditions where they often get lost  in transition. Literature also can highlight the relevance of the  stories of the past to the generation of the present, something which  the oral traditions cannot strongly do.The existing professional  literature would have us believe that the primary managerial action is  that of a reflective and systematic planner. Conversations with  preservation practitioners and community members led him to identify 14  reasons. These include creativity, architecture, beauty, history,  sacred, learning, sustainability, and economics, However ancestors,  identity (individual, civil, state, national and universal), continuity,  memory, and—perhaps most significantly—community can also be included .  Significantly historic preservation needs to pay more attention to  "cultural significance.
Heritage tourism, as a cultural tourism  segment, is “the evocation of the past and inherently about visions or  understanding of the present, and a key justification for the  preservation of both material cultures and traditional practices, in  what they can tell contemporary communities or tourists about themselves  and others. It is something of a paradox of modernity that at the same  time that relentlessly seeks modern people, also hankers after something  older, more authentic, or traditional”
Incorporating folklore  literature in management practices in corporate world can definitely  work wonders. It is argued that all businesses must have a plan and, if  for but no other reason than by default, it is the manager's  responsibility to see that one is developed. Therefore myths, stories,  fables etc can be considered as exemplary in our daily life as  professionals, leaders in corporate world. 
Places and local  communities are also their cultural past which should be valued it in  the present, as our respondents point out. It is our belief that only  through a participated cultural and territory planning and management it  will be possible to value cultural identity and consequently value the  tourist experience. Planning and management should lay on a  local/regional cultural dynamic concerned with educational values based  on the various expressions of art. Regarding folk dance, it should be  recognized that once it is closely linked to many other expressions such  as music, rituals, festivities, musical instruments, objects,  artefacts, ornaments, to promote the folk dance knowledge is to promote  knowledge about identity.
In this context, folk dance valorisation,  as a touristic resource, should be rethought over so that not only young  people but also the ones of other age fringes might integrate this  expression of the popular culture as their own more than for the others.  This demands several educational dynamics.
OBJECTIVE:
The  objective of this conference is to bring together researchers,  scientists, folklorists engineers, and practitioners , corporate  executives, academicians research scholars to exchange and share their  theories, methodologies, new ideas, experiences, applications in all  areas related to the theme to a common platform.  The basic objective of  this conference is:
- Emphasizing the importance of both spirituality and skill for leadership and sustainable management.
- Sensitizing leaders and management practitioners to incorporate folklore in management practice.
- Exploring mechanisms for developing preservation of tangible heritage of India
- Proposing practical approach and skill based models for leaders and management practitioners.
- Highlighting role of folklore literature for environmental sustainability.
- Discussing ways to develop culturally skilled people in developing and under developed economies.
Authors are encouraged to submit their papers describing original work  on the conference theme and the following sub theme  but not limited to:
Sub-Themes:
Folklore and Culture resources Management
Culture and religion
Folklore and Religious Studies
Folklore and Management Practice
Folklore and Time Management
Cultural Analysis and Management Practices
Inter-cultural Communication and Management 
Folklore, Literature and Management
Developing New management Strategies through Folklore Studies
Teaching ethnology and folklore: what future
Religious texts and Management
Memory and difficult knowledge
“Real” and “fictional” times: culture and new technologies
Time and fairy tales
Time and temporalities of popular and traditional cultures
Management of museums in a digital age 
Folklore and Tourism Management
Economic Practices for Livelihood
CALL FOR PAPERS:
An abstract of about 100-150 words and at least 5  key words must reach  the organizers before 30th July 2017 as an email attachment to  icfmp1@gmail.com. 
All the papers accepted for presentation will be  published in Literaria, UGC listing No. 48685 and  Creative Forum UGC  listing No 41751 with an ISSN number. The best five papers will be  published in Purushartha, Scopus Indexed Journal. The papers should be  in MS-Word format with Times New Roman font, 12 point size, 1.5 line  spacing(3000-5000 words) and be in the MLA style (7 th. edition).
REGISTRATION FEES:
Delegates:  Rs 4000(without accommodation)
Delegates outside India: 5000 INR (without accommodation)
Research Scholars: 2000INR (without accommodation)
Delegates with accommodation: 5000INR
Modest accommodation for the delegates would be provided inside the campus on request.
Address for Correspondence
Dr. Deepanjali Mishra
Assistant Professor
School of Humanities
KIIT University
Bhubaneswar 751024
Personal email id: deepanjalimishra2008@gmail.com
Conference id: icfmp1@gmail.com
