Working title - Purpose Washing and Woke Capitalism: The Stories Organizations Tell Us
Proposed Book Publisher: Springer
Our
 Editorial team seeks contributors to join us for this edited book with 
the working title “Purpose Washing and Woke Capitalism: The Stories 
Organizations Tell Us” . This volume aims to bring together theoretical 
and practical insights into the workings and vocabulary of purpose 
washing in organisations. To improve their reputation and achieve a 
competitive advantage, many organisations have adopted the rhetoric of 
social justice, diversity, inclusivity, and sustainability in recent 
years. However, they are unable to bridge the gap between rhetoric and 
action. This phenomenon has been termed 'purpose washing', and it raises
 important questions about the role of organizations in society, the 
ethics of corporate communication, and the potential for social change. 
It also questions the neoliberal logic of ‘progressive posturing’ by 
these organizations.
We welcome chapters that critically examine 
Organizations, including an investigation into their marketing, 
advertising, corporate structure, recruitment policies, DEI (Diversity, 
Equity and Inclusion) policies, ESG ( Environmental, Social and 
Governance) concerns to expand our understanding of green-washing, 
pink-washing, and white-washing and other areas of Woke capitalism. 
Through examining organizational case studies and using empirical and 
theoretical approaches, this volume aims to uncover the ways in which 
organizations use storytelling to promote their purpose-driven image and
 engage with contemporary social issues.
Possible audiences for 
this book include undergraduate and graduate students, especially 
cross-disciplinary scholars from the area of critical management, media 
and communication, public policy, political sciences, development 
studies, cultural studies and psychology. We are looking for papers that
 provide theoretical and empirical insights on the following (but not 
limited to) issues.
● Cross-cultural issues and purpose washing: 
How do cultural context and geography, or other broader social, 
political and economic issues, impact the push for a purpose-driven 
image?
● Types of organizations and purpose washing: Comparing and
 contrasting different kinds of organizations (size, type, structure). 
For example - between organizations operating in different sectors ( 
Energy, finance, FMCG etc. ) or organizations with different structures 
(Start-ups, MNCs, Governmental organizations)
● Storytelling and 
purpose washing: What effects do businesses' use of storytelling have on
 the general public's perception, stakeholder participation, and social 
movements? How do organisations develop and express their purpose-driven
 image?
● Counter-narratives and purpose washing: How can 
alternative storytelling approaches like participatory approaches 
challenge and transform purpose washing and woke capitalism, and what 
are the opportunities and limitations of these approaches?
● 
Ethical Issues in purpose washing: What are the ethical concerns 
associated with purpose washing and woke capitalism, and how can 
organizations and stakeholders address them?
We welcome 
contributions from academics and professionals working in a variety of 
fields, including but not limited to anthropology, management, 
marketing, sociology, communication and political science. We seek 
original research papers, theoretical essays and case studies that 
engage with the issues above and provide insights into the nuanced and 
dynamic interactions between organisational storytelling, woke 
capitalism, and purpose-washing.
Submission Guidelines: Authors are invited to submit an extended abstract (500 words) by 30th May 2023 to Shubhda Arora at shubhda.arora.30@gmail.com
 The abstract should clearly state the research question(s), theoretical
 and empirical background, methods, and expected contribution(s) to the 
volume.
Authors whose abstracts are accepted will be invited to 
submit a full chapter (8,000-10,000 words) by 30th October 2023. All 
submissions will be subject to a double-blind peer review process.
Timeline:
● Abstract submission deadline: 30th May 2023
● Notification of acceptance: 30th June 2023
● Full chapter submission deadline: 30th November 2023
● Review and revision period: December 2023 to June 2024
● Expected Publication: December 2024